Oleksii Lunkov

Oleksii Lunkov

Fractional Chief eCommerce Officer.

I’m Oleksii Lunkov — eCommerce director and consultant with 10+ years of experience in digital. I help businesses improve strategy, boost team performance, streamline operations, and deliver results.
I also advise founders and managers on how to decode tech and productivity — in both business and life — so they can focus on what matters and avoid burnout.

eCommerce Services.

    Define goals and strategic priorities — what?Turn scattered ideas into actionable roadmaps that align your team.
    Building & Growing an Expert Team — who?Clarify roles, structure teams, and boost collaboration across functions.
    Business Analysis and Solution Design — how?Translate business needs into smart, scalable digital systems.
    Executing High-Priority Projects — deliver results.Lead or support high-stakes projects.

Challenges I solve.

“We keep planning, but nothing moves.”

“We don’t know what to focus on.”

“As a founder, I’m overloaded and reactive.”

“We don’t know how to translate goals into systems.”

“Our team is talented, but disjointed.”

I lead delivery and bring momentum

I help you define and align priorities

You need to navigate through a crisis

I do the business analysis and design the right solution

I enable the team and fix structure

Work with me.

This isn’t just advice — it’s strategic execution that drives real growth. Turn complexity into clarity and burnout into breakthrough.

  • eCommerce Consultancy

    Optimize technology and customer experience. Define strategy, requirements, AI integrations. Improve vendor management to maximize ROI.

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    Personal Productivity

    I advise founders and leaders on how to decode tech and productivity — in both business and life — so they can focus on what matters and avoid burnout.

Case studies.

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Zielinski & Rozen

    I’ve streamlined operations in close collaboration with agencies and suppliers, achieving a 100% improvement in efficiency.

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MĚI (미) Beauty Code

    I’m driving the development of a new digital experience from the ground up. My focus spans from defining the long-term strategic roadmap to overseeing the design and development of the brand’s new website.

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Cost Care AI

    worked with AI SaaS to refine its product strategy, define market positioning, and activate growth channels across the UAE and India.

Testimonials.

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Igor Miniailo

Principal Enterprise Architect, Adobe

“Partnership is always a priority for Adobe and working with Oleksii on Adobe Commerce initiatives was great”

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Henrik Feld-Jakobsen

Chief Strategy Officer, Vaimo

“Combines deep technical expertise in commerce with a strong understanding of business drivers”

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Benjamin Gordon

Co-Founder & CTO, Cabinets.com

"Oleksii is a smart, solutions-driven project leader who bridged teams, aligned priorities, and delivered real results — making him an invaluable partner in our initiative."

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Sandra Domeij

Founder | People Centric Design Architect

"Alex is a passionate and people-driven leader who inspires collaboration, bridges strategy with execution, and consistently brings energy, curiosity, and innovation to every team he joins."

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Alec Bedzir

Head of Consulting at Vaimo Middle East

"Oleksii combines deep e-commerce expertise with strategic vision and a rare talent for uniting people, making him a standout consultant who drives real business impact and builds lasting value."

Goodies for you.

Unlock your potential with effective strategies, actionable practices, and techniques that lead to lasting change.

Personal Productivity Guide

A practical guide with proven tools and habits to help you stay focused and work effectively.

eCommerce Requirements Log

Get access to the free template to document your eCommerce requirements.

Project Management Course / FREE Diia.Education

A free course covering project management basics with real-world examples.

PRJCTR Mentorship

1:1 mentorship sessions for founders and managers on strategy, productivity, and career growth. FREE first session.