Grow. Transform. Succeed.

Fractional Chief eCommerce Officer.

I’m Oleksii Lunkov — executive e-commerce director & consultant.I help e-commerce businesses sell online better by building a strategy and roadmap, assembling the right team, and delivering key projects.
I also advise founders and managers on how to decode tech and productivity — in both business and life — so they can focus on what matters and avoid burnout.

Track Record

9+ years of e-commerce consulting experience with international agencies

25,000+ hours of hands-on work with premium brands

Trusted by global clients including Wimbledon (UK), BB&R (UK), and Cabinets.com (US)

Strategic partner for Ukrainian businesses featured on Forbes Next 250 list

Book a session Subscribe to my Substack

“I don’t know if my e-commerce site is any good”

“We keep planning, but nothing moves.”

“We don’t know what to focus on.”

“As a founder, I’m overloaded and reactive.”

“We don’t know how to translate goals into systems.”

“Our team is talented, but disjointed.”

"We're spending on marketing but can't track real ROI."

"We can't scale without hiring more people constantly."

"We're missing opportunities because we move too slowly."

"We implemented AI solutions but they're not delivering results."

E-commerce Performance Review & Strategy

Complete audit of traffic, conversion, and retention metrics

Vision and goal alignment with еру executive team

Strategic roadmap with prioritized business initiatives

Team Structure & Talent Management

Organizational design for project execution capabilities

Recruitment support: job description creation, interview process

Role definition and accountability frameworks

Executive alignment and organizational change

Platform & Process Evaluation

Business requirements analysis using proven methodologies (CCBA-aligned)

Platform assessment and recommendations (Adobe Commerce, Shopify, enterprise solutions)

Solution architecture based on ROI, scalability, and operational requirements

Delivery Management & Oversight

End-to-end project management and execution

Risk management and mitigation strategies

Executive stakeholder management and alignment

Performance monitoring and business impact tracking

eCommerce Consultancy
Optimize technology and customer experience. Define strategy, requirements, AI integrations. Improve vendor management to maximize ROI.

Book a session now

Personal Productivity
I advise founders and leaders on how to decode tech and productivity — in both business and life — so they can focus on what matters and avoid burnout.

Book a session now

Zielinski & Rozen

I’ve streamlined operations in close collaboration with agencies and suppliers, achieving a 100% improvement in efficiency.

MĚI (미) Beauty Code

I’m driving the development of a new digital experience from the ground up. My focus spans from defining the long-term strategic roadmap to overseeing the design and development of the brand’s new website.

Cost Care AI

worked with AI SaaS to refine its product strategy, define market positioning, and activate growth channels across the UAE and India.

Dana Kondrevych

Head of Recruitment, YouScan

“Oleksii helped us design the delivery team for our AI data analysis project and identify key gaps. He asked the right questions, went deep, and made everything clear. We clarified our goals and next steps — we’ll definitely reach out again.”

Dmytro Sobokar

Founder and CEO, Swishy

“You clearly know e-commerce not just in theory, but through hands-on experience. I especially valued how you broke down actionable steps to quickly build the core element of our model. Your advice on working with agencies and building attractive compensation and onboarding structures was spot on — we’ll definitely test that. What stood out most is your strategic, long-term thinking. You don’t just focus on first sales, but on lifecycle, LTV, retention, and sustained customer value. That’s a real strength.”

Paul Wahtel

Co-Founder & CEO, CostCare.ai

“Oleksii helped us sharpen our positioning, validate our ICP, and break into new markets fast. His input directly impacted growth and partnership opportunities.”

Igor Miniailo

Principal Enterprise Architect, Adobe

“Partnership is always a priority for Adobe and working with Oleksii on Adobe Commerce initiatives was great”

Henrik Feld-Jakobsen

Chief Strategy Officer, Vaimo

“Combines deep technical expertise in commerce with a strong understanding of business drivers”

Benjamin Gordon

Co-Founder & CTO, Cabinets.com

"Oleksii is a smart, solutions-driven project leader who bridged teams, aligned priorities, and delivered real results — making him an invaluable partner in our initiative."

Sandra Domeij

Founder | People Centric Design Architect

"Alex is a passionate and people-driven leader who inspires collaboration, bridges strategy with execution, and consistently brings energy, curiosity, and innovation to every team he joins."

Alec Bedzir

Head of Consulting at Vaimo Middle East

"Oleksii combines deep e-commerce expertise with strategic vision and a rare talent for uniting people, making him a standout consultant who drives real business impact and builds lasting value."