Grow. Transform. Succeed.

Business Analyst & Consultant.

My name is Oleksii Lunkov — business analyst and e-commerce strategy and digital transformation consultant.
I act as the bridge between business and technology for enterprise commerce teams, turning business needs into clear requirements, lean solution designs, and roadmaps that actually ship.

Track Record

10 years of e-commerce experience with international agencies and as an independent consultant

25,000+ hours of hands-on work with premium brands

Trusted by global clients including Wimbledon (UK), Berry Bros. & Rudd (UK), Elsevier (EU) and many more

Strategic partner for Ukrainian businesses featured on Forbes Next 250 list

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“No clear e-commerce direction or focus. Can't translate business goals into tech requirements”

“Leadership feels that something is wrong with digital, but doesn’t know whom to trust”

“E-commerce and digital initiatives are chaotic and unsystematic”

“The team is drowning in operations and has no capacity to develop digital products”

“No working processes, roles, or transparent task tracking in the digital team”

I can help.

E-commerce strategy & focus

I help you define a clear e-commerce strategy, revenue drivers, and priorities — turning “we’re busy but not growing” into a focused roadmap with concrete next steps.

Team & partner selection

I audit your current digital setup, identify what’s really wrong, and recommend a realistic plan: which roles you need in-house, which tasks to outsource, and which agencies/freelancers to hire (from my vetted network).

From chaos to a scalable e-commerce system

I structure your e-commerce and digital initiatives into a coherent system: goals → metrics → projects → backlog, so decisions become data-driven and growth becomes predictable.

Process, roles, and tooling that work

I set up practical Scrum or lightweight agile processes, clarify ownership and responsibilities, implement task tracking in tools like Asana / ClickUp / Trello, and build a Notion-based knowledge base so nothing lives “just in people’s heads.”

MĚI (미) Beauty Code

I’m driving the development of a new digital experience from the ground up. My focus spans from defining the long-term strategic roadmap to overseeing the design and development of the brand’s new website.

Cost Care AI

worked with AI SaaS to refine its product strategy, define market positioning, and activate growth channels across the UAE and India.

Dana Kondrevych

Head of Recruitment, YouScan

“Oleksii helped us design the delivery team for our AI data analysis project and identify key gaps. He asked the right questions, went deep, and made everything clear. We clarified our goals and next steps — we’ll definitely reach out again.”

Dmytro Sobokar

Founder and CEO, Swishy

“You clearly know e-commerce not just in theory, but through hands-on experience. I especially valued how you broke down actionable steps to quickly build the core element of our model. Your advice on working with agencies and building attractive compensation and onboarding structures was spot on — we’ll definitely test that. What stood out most is your strategic, long-term thinking. You don’t just focus on first sales, but on lifecycle, LTV, retention, and sustained customer value. That’s a real strength.”

Paul Wahtel

Co-Founder & CEO, CostCare.ai

“Oleksii helped us sharpen our positioning, validate our ICP, and break into new markets fast. His input directly impacted growth and partnership opportunities.”

Igor Miniailo

Principal Enterprise Architect, Adobe

“Partnership is always a priority for Adobe and working with Oleksii on Adobe Commerce initiatives was great”

Henrik Feld-Jakobsen

Chief Strategy Officer, Vaimo

“Combines deep technical expertise in commerce with a strong understanding of business drivers”

Benjamin Gordon

Co-Founder & CTO, Cabinets.com

"Oleksii is a smart, solutions-driven project leader who bridged teams, aligned priorities, and delivered real results — making him an invaluable partner in our initiative."

Sandra Domeij

Founder | People Centric Design Architect

"Alex is a passionate and people-driven leader who inspires collaboration, bridges strategy with execution, and consistently brings energy, curiosity, and innovation to every team he joins."

Alec Bedzir

Head of Consulting at Vaimo Middle East

"Oleksii combines deep e-commerce expertise with strategic vision and a rare talent for uniting people, making him a standout consultant who drives real business impact and builds lasting value."

Goodies for you.

Unlock your potential with effective strategies, actionable practices, and techniques that lead to lasting change.

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Personal Productivity Guide

A practical guide with proven tools and habits to help you stay focused and work effectively.

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TheWays Mentorship

Free and paid sessions on TheWays platform, focused on e-commerce and personal productivity.

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Project Management Course / FREE Diia.Education

A free course covering project management basics with real-world examples.

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PRJCTR Mentorship

1:1 mentorship sessions for founders and managers on strategy, productivity, and career growth. FREE first session.

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Business Analyst & Consultant.

Challenges I solve.

Case studies.

Goodies for you.